Peter Gudmundsson, MBA

CEO - Priceless Legacy Company

Peter A. Gudmundsson, 46, is the Founder and CEO of the Priceless Legacy Company. Priceless Legacy is a custom media company that helps people preserve their life stories and lessons in print and electronic forms. Most of his career has been dedicated to leadership in media, information and intellectual property intensive businesses. Prior to founding PLC, Peter served as CEO and President of Beckett Media LP, the world's leading publisher of magazines, books and websites for sports collectors and gamers from 2005 to 2008. Gudmundsson founded, operated and sold Design Guide Publishing Ltd, was President and CEO of Jobs.com and, Chief Operating Officer and later President of Primedia Workplace Learning, a pioneer in the field of distance learning content and services delivered via satellite television and the Internet. He has also worked as an investment banker in at Morgan Stanley & Co. in New York and as a private equity investor for KKR's media company.

A former U.S. Marine artillery and intelligence officer, Gudmundsson is a graduate of Harvard Business School (MBA) and Brown University (BA). He serves on the boards of the Hockaday School and the U.S. Naval Institute and serves as the Honorary Consul for the Republic of Iceland in North Texas. Gudmundsson is also an active Boy Scout leader. He is married to the former Kathleen Vouté of Bronxville, New York. They reside in Dallas with their four children.